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Let us consider the income potential for a content based website. A web page on average can show 2 banners (one on top and one skybanner on the side). The average CPM rates are around $0.50. This translates to a CPC rate of $0.10 per click with a 0.5% CTR. The inter-conversion between CPM and CPC is explained in this article.
The website can also show one pop under ad per visitor at $3.00 CPM. The revenue that can be generated is below (assuming 5 page views per visitor on an average).
Monthly Page Views 2 Banners @ $0.50 CPM Pop Under @ $3.00 CPM
25,000 $ 25/month $ 15/month
100,000 $ 100/month $ 60/month
1,000,000 $ 1,000/month $ 600/month
30,000,000 $ 30,000/month $ 18,000/month
For high traffic websites and for niche markets, the owner can always negotiate a higher CPM rate. On top of that, these websites can also promote one line ads directly from the advertiser for a fixed amount per month. Usually that rate is around $500 per month per text ad for approximately 30 million page impressions per month or 0.0167 CPM.
Often traffic is associated with the success of the website. A content based website often gets a lot of traffic due to incoming links and higher visibility to search engines. However, generating revenue from content only websites is often difficult. It relies mainly on ad publishing as the revenue stream. With advertising rates so low these days, only a very high volume website (more than 1 million page views per month) can make substantial money.
On the other side, generating traffic for an e-commerce site is very costly because of associated advertising costs. Not many sites want to link to an e-commerce site and therefore, search engine rankings are low. However, profits for a successful e-commerce site can be very high. Even if a website makes an average of 20 sales daily with an average margin of $10 per sale, the yearly profit is $72,000.
Traffic can be related to ad publishing revenue for content based websites because higher page views generate more ad revenue. However, for e-commerce sites, if the traffic consist mostly of people who are searching for information and not ready to buy, page views do not convert to sales. The quality of traffic matters in this case. Turning internet surfers into buyers is what makes a website successful.
Jeffrey Cole, Director of the Center for the Digital Future and a Research Professor at the USC Annenberg School for Communication & Journalism has joined MediaLink LLC as a senior advisor, it was announced today by MediaLink Chairman and CEO Michael Kassan.
Cole, who will continue his duties at USC Annenberg while advising the strategic advisory and business development firm, has been hailed as a media visionary for his work in examining the perils and potential of the digital age. An expert in the field of technology and emerging media, he has been at the forefront of media and communication technology issues in both the U.S. and internationally, and has advised governments and leading companies around the world.
“Just as technology has obliterated the lines that once divided media, marketing and entertainment, academic inquiry and real-world application are also now joined at the hip,” said Kassan. “Neither business nor government can build genuine relationships with customers or citizens without an in-depth understanding of the intellectual ideas that power our 21st Century, digitally-enabled communications ecosystem. Jeff Cole has been thinking about and working on these issues for decades. We are lucky to have the benefit of his insight and experience – and I’m confident that our clients will feel the same way.” (more…)
Fujitsu introduced the LifeBook UH900, a teeny but not insubstantial ultraportable, on Dec. 2.
Sized between a smartphone and a netbook, the UH900 features a 5.6-inch sunlight-readable, WXGA display with multitouch capabilities and 500 nits of brightness. And handbag-portable, it measures 8 by 4.2 by 0.9 inches and weighs approximately 1 pound.
The operating system is Microsoft’s Windows 7, which has touch-integrated features surely meant to complement the UH900’s navigation scheme — the multitouch screen, plus five thumb-controlled “Touch Buttons” and what Fujitsu describes as a “thumb-glide point,” that in combination with the Touch Buttons are meant to replace any need for a mouse.
Three of the Touch Buttons can be programmed to launch favorite applications, a fourth controls screen resolution and the fifth, an “ECO button,” can be programmed, Fujitsu said in a statement, for “extending battery life up to 3 hours or to launch media programs…” The intention is for a user to interact with the UH900 as though it were a handheld. For more precise input, a stylus pen is also included.
The processor is an Intel Atom Z530 and, as the UH900 is meant to be used on the go, it offers connectivity to 3.5G networks. (more…)
At the Intel Developer Forum in September, company officials demonstrated its planned “Larrabee” graphics chip, running a scene from a 3D video game called Quake Wars on the processor.
Now Intel officials are shelving the project, saying the development of the processor hadn’t advanced far enough to offer it as a product. Larrabee was scheduled for release in 2010.
The decision to delay the development will hinder Intel’s plans to expand its architecture deeper into the videogame arena and to compete more directly in the area of parallel computing, where Nvidia and Advanced Micro Devices are pushing their graphics technologies. (more…)
Hewlett-Packard (HP), the world’s largest technology company, announced the introduction of Mission Critical Services Enhancement, developed in partnership with software development corporation SAP AG. The offering is a call management service that aligns HP and SAP remote support management capabilities for mission-critical SAP solution-based environments. The HP Mission Critical Services Enhancement and the HP SAPS Meter Service are available worldwide for HP Mission Critical Partnership, HP Critical Service and HP Proactive 24 Service support solutions, and HP noted pricing varies based on specific requirements.
With HP Mission Critical support, HP experts collaborate with the SAP support team using integrated support processes that help customers proactively and reactively address issues in their business landscapes. The service provides customers with a single point of reference for all incidents in the SAP application environment. Customers can log their issues through either the HP or SAP call center and both support centers are immediately able to view the incidents and take action. HP argues this leads to reduced occurrences of errors and quicker diagnosis and resolution, resulting in decreased downtime and improved performance. (more…)
Sony Ericsson XPERIA X10 is one of the hottest names in the industry and it’s not even released yet. Santa won’t be able to get us one for Christmas but next year holds a serious promise for us geeks. The Sony Ericsson’s first Snapdragon device and first Android smartphone is one seriously capable handset that promises great user experience.
We first met the Sony Ericsson XPERIA X10 a month ago at its official announcement event in London. The device that might end up deciding the company’s fate left us feeling quite positive about its market prospects so we are really pleased to finally welcome it to our office. (more…)
The researchers sought to discover the cognitive processes underlying searching. They examined the search habits of 72 participants while conducting a total of 426 searching tasks. They found that search engines are primarily used for fact checking users’ own internal knowledge, meaning that they are part of the learning process rather than simply a source for information. They also found that people’s learning styles can affect how they use search engines.
“Our results suggest the view of Web searchers having simple information needs may be incorrect,” said Jim Jansen, associate professor of information sciences and technology. “Instead, we discovered that users applied simple searching expressions to support their higher-level information needs.” (more…)
The assist comes in the form of “YouTube Direct,” a free tool made for media interested in amateur video of calamities, protests or other newsworthy events. The application was debuting Tuesday as a way for news organizations to solicit and show videos on their own Web sites.
As the Internet’s most popular video site, YouTube already has become a prime outlet for so-called “citizen journalism” – visual or written reporting submitted by people who don’t work in a newsroom.
But finding interesting clips while the news is still hot can be difficult, given that about 20 hours of video is posted to YouTube every minute.
YouTube believes news videos will stand out more quickly if they’re endorsed by professional editors or prominent bloggers. In return, broadcasters and newspapers could get compelling video to supplement their coverage. It would run on the main YouTube site in addition to the news agency’s site. (more…)
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