Search Engine Optimization SEO

December 7, 2009

How revenue depends on traffic for content sites?

Filed under: Search Engine Optimization SEO — Tags: content, revenue, traffic — MOIN @ 7:45 pm

Let us consider the income potential for a content based website. A web page on average can show 2 banners (one on top and one skybanner on the side). The average CPM rates are around $0.50. This translates to a CPC rate of $0.10 per click with a 0.5% CTR. The inter-conversion between CPM and CPC is explained in this article.

The website can also show one pop under ad per visitor at $3.00 CPM. The revenue that can be generated is below (assuming 5 page views per visitor on an average).

Monthly Page Views 2 Banners @ $0.50 CPM Pop Under @ $3.00 CPM

25,000 $ 25/month $ 15/month

100,000 $ 100/month $ 60/month

1,000,000 $ 1,000/month $ 600/month

30,000,000 $ 30,000/month $ 18,000/month

For high traffic websites and for niche markets, the owner can always negotiate a higher CPM rate. On top of that, these websites can also promote one line ads directly from the advertiser for a fixed amount per month. Usually that rate is around $500 per month per text ad for approximately 30 million page impressions per month or 0.0167 CPM.

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Does traffic correlate to revenue?

Filed under: Search Engine Optimization SEO — Tags: revenue, traffic — MOIN @ 7:44 pm

Often traffic is associated with the success of the website. A content based website often gets a lot of traffic due to incoming links and higher visibility to search engines. However, generating revenue from content only websites is often difficult. It relies mainly on ad publishing as the revenue stream. With advertising rates so low these days, only a very high volume website (more than 1 million page views per month) can make substantial money.

On the other side, generating traffic for an e-commerce site is very costly because of associated advertising costs. Not many sites want to link to an e-commerce site and therefore, search engine rankings are low. However, profits for a successful e-commerce site can be very high. Even if a website makes an average of 20 sales daily with an average margin of $10 per sale, the yearly profit is $72,000.

Traffic can be related to ad publishing revenue for content based websites because higher page views generate more ad revenue. However, for e-commerce sites, if the traffic consist mostly of people who are searching for information and not ready to buy, page views do not convert to sales. The quality of traffic matters in this case. Turning internet surfers into buyers is what makes a website successful.

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June 27, 2009

Top 7 Ways to Use Twitter for Marketing Purposes Correctly

Filed under: Search Engine Optimization SEO — MOIN @ 1:45 pm

Last time I wrote about Twitter and marketing it became the most read by subscribers post on SEO 2.0 ever. By now I think more than 1300 regular SEO 2.0 readers have read it. This by far surpasses any other post. So I want to follow up on this issue. Back then I focused on how not to use Twitter for marketing. Basically I told you not to use Twitter solely as a link list.

This time I’ll show you how to do it right introducing the top 7 ways to use Twitter for marketing purposes correctly in no particular order:

1. Retweet only few high quality links per day, something like 3 to 5 is a good number
2. Submit your most valuable posts from your blog or elsewhere (not each and every post)
3. Crowdsource your posts by offering links or mentions of your contributors from Twitter
4. Ask and reply to questions from your followers or the people who follow you
5. Track your most important keywords and react to those tweets that matter most
6. Track people retweeting or mentioning you and either follow or reward them otherwise (the easiest way is saying “thanks”) or both
7. Socialize with active, positive and inspiring social networkers even if they are “off topic”, I do with a few wonderful graphic design, green and self improvement tweeple

You see, there’s no voodoo involved in here. This way I gained some very valuable followers on Twitter and while people most of the time don’t want to get links from me most of the other tips are very easy to implement.

To track retweets and mentions of your keywords I use Twilert among others. For a start it’s perfectly enough.

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SEO, Where Do I Begin?

Filed under: Search Engine Optimization SEO — MOIN @ 12:52 pm

Well it seems we are getting some fresh blood here lately in the WPW which is a great sign of the forum growth. I think some of the recent posts on WPW are pointing to the need for Newbie thread. I have usually pointed people to the HR newbie thread but I think we could create a useful one here.

I was thinking this thread could serve as great starting point for a recommendations on newbie thread. So if you have a few things that you would tell newbie to do to get kick started in SEO what would it be?

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